This course is an introductory path to understanding business marketing. It explains business-to-business marketing and the difference between business markets and consumer markets. The course also focuses on supply chain and the importance of business – customer relationships.
There are no necessary prerequisites for this course, as learners with no marketing background can effectively take part.
PS- this course is self-taught
The course will explore the following areas as individual Units: Exploring Business Markets and Business Marketing, Creating Value for Business Customers, Managing B2B Channels and Supply Chain, Designing Profitable Customer Relationships, Building Strong Pricing, Advertising, and Sales Strategies, Marketing Performance Measurement.
Course Curriculum
| Business to business marketing | |||
| B2B Marketing (Unit 1) Details | FREE | 00:10:00 | |
| B2B Marketing (Unit 2) Details | FREE | 00:15:00 | |
| B2B Marketing (Unit 3) Details | FREE | 00:15:00 | |
| B2B Marketing (Unit 4) Details | FREE | 00:20:00 | |
| B2B Marketing (Unit 5) Details | FREE | 00:15:00 | |
| B2B Marketing (Unit 6) Details | FREE | 00:25:00 | |
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