Growing a business is no child’s play
It requires a viable idea after which you need to discover a profitable niche, then you define your target audience. Whatever kind of business you decide to run – be it product, services or a blog, getting people to know about your business is bound to be a difficult challenge, especially when you’re just starting out.
Without the right marketing strategies, a business will struggle to stay afloat and will only be able to make little profit. So, every business needs the right mix of marketing strategies to put their businesses out there. Theses days, you don’t have to spend so much to reach your target demographic. With a little amount and the needed creativity, you are sure to announce your business with a bang.
As an entrepreneur, you need to constantly seek ways to create awareness for your business. Luckily, we are in a digital age where online platforms are turning into the biggest marketing tools. It won’t be out of place to explore this revolutionary innovation to grow your business. Let us take a look at some awesome marketing strategies that are bound to turn your business into a viable and profitable venture.
1. Use Search Engine Optimization (SEO)
This is an important strategy that when properly done can deliver huge returns. Sadly, it is one strategy many business owners fail to look at. Truth is that it can frightening but it is undoubtedly powerful. When you understand how to leverage it effectively, you will reap massive growth.
Some businesses and companies use shady PBNs, and other link schemes to manipulate the system. This may work but only for a short while, but will certainly land you in a big problem in the long run. As with everything in life, there is no shortcut to success, you must be willing to put in the time, effort and resources to get good results.
Don’t spam keywords as this is common mistake a lot of people make. Create content for your customers while keeping an eye on what they are displeased with and how to go about them. Make sure you convey your content in a manner that is insightful, engaging and of tremendous value to customers.
2. Use Social Media
You definitely cannot ignore social media. Many businesses are doing well solely through social media. Starting out can be frustrating but once you get a hold of it, there’s no going back.
As with many companies, you can decide to employ a social media manager and that will come at a cost. But if you don’t have that much to spend, you can do it yourself. Post your products with inviting captions to go with it. Create posts that tell a story and are relatable to your target audience.
You can also adopt direct messages to reach out to other businesses or to communicate with potential customers who might be interested in the kind of products or services you offer.
3. Use Social Media Influencers
If you are looking to get your business massive visibility without taking years to accomplish, you need to set up a meeting with a social media influencer. You don’t necessarily need an influencer with millions of followers as their price will be neck-cutting, you can go for influencers with tens or hundreds of thousands of followers.
The important thing is that you don’t just work with any influencer based on the number of their followers. Find the right influencer in your industry so that your contents and products will be seen by customers that have interest in the kind of products or services you offer.
When you do this properly, you are sure to get a tangible amount of customers. It will make more sense if your products or services are ready once the customers start making orders. If you have a system that is already converting into sales, you can use influencers to complement that and thus raise the visibility of your business.
Try reaching out to an influencer today and negotiate a fair price. Start with a small amount of money and see how it goes. With each profit made, you can plough back for bigger outcome.
4. Create A Blog
Starting a blog is a great way to grow your business. If you don’t have one for business, you need to start one right away. You need to create stories around your products or services that will help your customers better understand and appreciate your products. You could also blog about information that are relevant and useful to your customers.
Blogging is not just about loading your page or website with tons of content. You need to be an authority and a reliable source for solid information. You can use platforms like Reddit, Medium or LinkedIn to post your content. These are all authority domains for people seeking to post credible posts. With their massive audience, you can be sure to gain more followers.
Whenever you decide to start blogging, ensure you do so effectively and constantly. Do not post short contents, make your posts long and with value. Feel free to reveal some of your business secret as this will make you an authority in the long run.
5. Utilize Coupon Deal Sites
Whether you are selling a product or offering a service, you can use coupon deal sites like Groupon to promote your business. Coupon deal websites have a massive audience which are segmented, for example, by location, and regional or national business in order to offer limited time discounts to their members.
The benefits include massive exposure, targeted advertising, increased brand awareness and an influx of new customers. The downside to it is low revenue per sale. With Groupon for instance, you are required to discount your product by at least 50% of which half the revenue also goes to Groupon.
What this implies is that, unless you are running a 300% mark-up, you are going to lose money on your Groupon deal. This is basically paid advertising. Remember that the main purpose of using coupon deal sites is not for sales. The more significant your discount, the more popular your deal will be. The goal is to rack in as many customers as possible to your business and retain them.
6. Create Video Tutorials
One sure way to drive traffic for your business is to create video tutorials. Teaching people new things and helping them understand it at their pace is something worth looking into. Make your videos in a step-by-step way to carry every kind of customer along. The better you become at it, the more the value it offers and bigger your visibility becomes.
Today, YouTube is the second largest search engine in the world behind Google because it is a place people can learn new things with their vision sense. Truth is, people enjoy watching videos explaining a topic or course than reading a long text. So, creating videos to address local problems is one way to win the hearts of customers, thus expanding your number of customers.
Creating a video does not require you to appear in it, as many people have a problem with doing so. You can make a really good video using an animated character to make the introduction before sharing your screen with your recorded voice doing the explanation. The better you become at this, the more you become an authority and highly sought after.
7. Build a Lead Magnet
Creating the required effectiveness in marketing requires a great lead magnet. When you create a fantastic lead magnet and present it to the right audience, you will have explosive results. The way to go about it is to identify the main problems customers are facing with a particular product or service and then present a solution to that problem as your lead magnet.
Think of the problems customers are struggling with in your industry, and figure a solution you can present as a lead magnet to address that problem. Identifying the problems customers go through from the beginning helps you come with a robust solution as your lead solution.
Your lead magnet could either be an eBook, a cheat sheet, a checklist or a video. Of course, it shouldn’t be all about the lead magnet, you have to get a squeeze page with an attractive sales copy to get customers to migrate to your business. With the right lead magnet, you are sure to attract tons of customers.
8. LinkedIn Marketing
If you don’t have a LinkedIn account, now is the best time to do so. Using LinkedIn to promote your business can be very rewarding when done the right way. The process may seem long and difficult but once you understand it, you can achieve a lot of exposure and brand awareness with it.
To get started, you need to have a lot of followers, if you don’t have enough, gain followers by connecting with others. Next, do a simple video introducing yourself and your business then link it to your profile description. Then, start posting your video content. You can reach a large audience especially when your videos go viral.
In your video, also try as much as possible to talk about your entrepreneurial journey, the challenges and how you are dealing with them. The more effective and relatable your videos are, the larger the potential reach. LinkedIn also offers you the opportunity to reach out to entrepreneurs and businesses similar to yours. It is a very effective marketing strategy that is largely overlooked by people.
9. Create Webinars
A webinar is basically a seminar that is done online. It can be in form of a presentation, discussion or a demonstration. They are mainly used as lead magnet for email marketing and with the right topic, you can attract a large number of customers to your business.
Webinars can help you build credibility and authenticity. They offer insight and deeper knowledge about a product or service. They can be recorded and used as content for video tutorials.
They are more engaging than simple videos, even though they are both used in the same way. The addition of Questions and Answers (Q&A) during webinars make people feel they are getting more value than just watching a video with the same information. Thus, they help bring you closer to your customers who through webinars can ask questions and share their personal experience about a product or service.
Webinars work very well in certain niches. You will have to try it out and see how it works with your target audience.
10. Use Facebook Ads the Correct Way
Facebook ad is easily one of the most powerful and reliable means of promoting a business today. You can reach a large number of audience through Facebook ads. It allows you to be more specific in choosing the kind of audience you want. This can be based on their interests, age, relationship status geographic location etc.
The good news about Facebook ads isn’t just about the click-traffic. The focus is on conversion rate and re-targeting through Pixels. If you don’t know how to install Facebook Pixel on your website, you have to learn it immediately. You can also build audience using Pixel even when you’re not running Facebook ads.
Pixels help you track the number of visitors on your site and give you an edge when building your audience.
11. Email Marketing
This is a simple and cost effective way to grow your business. They are automated messages that are sent to customers once they subscribe to it. You can use email sequence to build a good relationship with a subscriber. Be transparent and genuine, telling your story in a manner that is relatable to the customers.
You can segment your list by using email responses and clicks. For instance, if a customer clicks on a particular link, it shows they are interested in what it promotes. Tag that subscriber and market to them later. When someone buys a product or pays for a service, tag that person. Identifying your buyers and their interests is critical for segmenting and building long lasting relationship with your customers.
Before you send out messages, make sure they are personalized for each customer. Also, split test your messages and find out the test that is most effective. This approach will help you understand which approach your customers respond to better, thus building loyalty and a strong feedback mechanism.
By Uwemedimoh Sampson